Piyush Bansal

Senior Staff Software Engineer at Meta | Menlo Park, California, United States

About Piyush Bansal

Piyush Bansal is a dedicated Staff Software Engineer at Meta, where he plays a pivotal role in the development and optimization of Facebook's core ads ranking systems. With a strong foundation in software engineering and a keen understanding of large-scale data processing, Piyush focuses on enhancing the advertiser experience while maximizing the performance of Facebook's advertising ecosystem. His expertise in algorithms and data mining allows him to effectively model complex user behaviors, ensuring that the ads displayed to users are not only personalized but also relevant and engaging.

Currently, Piyush is involved in key projects that leverage advanced techniques in natural language processing and information retrieval to extract valuable insights from massive datasets. By employing sophisticated algorithms, he works on refining the ads recommendation system, which is crucial for maintaining advertiser satisfaction and driving revenue growth for Meta. His proficiency in programming languages such as Python and C, combined with his deep understanding of software development practices, enables him to tackle challenges at the intersection of technology and user experience.

Piyush's contributions are instrumental in shaping the future of digital advertising, as he continuously seeks innovative solutions to improve ad targeting and relevance. His commitment to excellence and passion for data-driven decision-making make him a valuable asset to the Meta team, as he strives to create a more effective and user-friendly advertising platform. Through his work, Piyush not only enhances the performance of Facebook's ads systems but also contributes to the overall mission of connecting people with the content that matters most to them.

Piyush Bansal Work