👋 Hey there and welcome to our collection of 300+ sales articles, videos, guides, bookmarks, templates and more – all in one place!
We’ve handpicked this set of sales materials (yep, including the templates we swear by!) – the kind we so wished we had on Day 1 of our sales adventure. We’re optimistic that they’ll supercharge your journey in mastering sales.
So, who will benefit from this?
- 🕵️♀️ Sales Reps – Boost your numbers with these easy-to-use guides.
- 🏔️ Sales Managers – Lead your team to victory with smart tools.
- 🚀 Sales Directors or VP – Strategize and expand quickly with our proven tricks.
Table of Contents
- 🏁 Starting Out
- 📋 Steps in the Sales Process
- 🤖 AI & Automation in the Sales Process
- 📈 Measuring the Success of the Sales Process
- 🚩 Sales Operations
- 🧠 Thought Leaders
- 🎥 Video Channels
- 📺 Webinar Channel
- 🎙️ Podcasts
- 📚 Books
- 🎓 Courses
- 🧰 Sales Tools
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🏁 Starting Out
Building a Winner’s Mentality for Sales Success
- 📌 10 Ways You Need to Change How You Think and Talk to Succeed at Sales
- 📌 Sales Skills 101: 8 Powerful Sales Mindset Qualities to Help You Win More Customers
- 📌 7 Tips to Build Confidence in Sales & Close More Deals
- 📌 The Wolf of Wall Street: Straight Line Persuasion Review
- 📌 When Sales Isn’t Just Selling: Advice for Founders in Early Markets
Setting up Your Sales Strategy
- 📝 22 Best Sales Strategies, Plans, & Initiatives for Success [Templates]
- 📌 Sales Strategy Guide: 5 Steps to More Efficient Selling
- 📌 5 Powerful Sales Strategies, Examples, And Best Practices
- 📌 8 Steps To Create Your Winning Sales Strategy, According To Industry Leaders
- 📌 SPIN Selling: The Ultimate Guide
- 📌 16 Questions for Selling in COVID-19
- 📌 The Most Surefire Way I’ve Found to Win Enterprise Deals
For small agile teams:
- 📌 Why Big Deals Are Bad For Startups
- 📌 Enterprise Sales for Hackers
- 📓 How to Get to $10M in ARR and Beyond
Productivity
- 📌 The 39 Best Pieces of Sales Advice You’ll Hear This Year
- 📌 Strategies to Maximize Your Sales Productivity
- 📌 5 Strategies To Drive Sales Productivity
- 📌 19 Proven Ways To Increase The Productivity Of Your Sales Team
- 📝 Download Kevin “KD” Dorsey’s “Did I” Checklist Manifesto
- 📝 3 Plays to Optimize Your Sales Processes
📋 Steps in the Sales Process
🔎 Prospecting
Searching for Potential Customers
- 📌 The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed
- 📌 9 Places Salespeople Can Find New Prospects Fast
- 📓 The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers (Sales Blueprints)
- 📓 21st Century Prospecting
Creating Buyer Personas (BP) & Defining Your Ideal Customer Profile (ICP)
- 📌 Ideal Customer Profiles and Buyer Personas — How Are They Different?
- 📌 How to Create an Ideal Customer Profile (ICP) With Template
- 📌 A Complete Guide To Ideal Customer Profiles (ICPs)
- 🎙️ Selling to Customer Success with Aaron Barkman (ForeThought)
- 📝 Ideal Customer Profile Template
- 📝 Ideal Customer Profile Worksheet
Multithreading
- 📌 The Tactical Guide to Multi-Threading Sales
- 📌 The Case For Sales Multithreading
- 📝 Download JBay’s Multithreading Masterclass
- 📝 Download Kyle Asay’s Executive Multithreading & Agenda Emails
- 📝 Download Liam Mulcahy’s Account Planning Sheet
📧 Engaging Prospects
Cold Emailing & Email Sequences
- 💚 Sales Mastery in Your Inbox: Proven Sales Email Templates from Top Companies
- 📌 Sales Cadences by Cognism
- 📌 Here Are The Scripts For Sales Success — Emails, Calls And Demos That Close Deals
- 📌 14 Cold Email Templates for Better Sales in 2023
- 📌 5 Email Subject Lines That Convert
- 📌 5 Best Sales Emails That Get Responses
- 📌 Email Prospecting: 4 Templates That Drive Sales
- 📌 Hunter.io: Cold Email Templates
- 📌 23 Powerful Email Call To Action Examples To Make Your Prospects Respond
- 📝 Start Strong – The 4 Opening Touches
- 📝 Proven 25-Day Multi-Channel Sales Cadence By Nick Cegelski
- 📝 6 Powerful Sales Templates to Hit Your Numbers
- 📝 Download Sonny’s ChatGPT Cheat Sheet
- 📝 Lavender: Sales Email Frameworks
- 📝 Download Vin Matano’s 5 Emails from Prospecting to Close
- 📝 Outreach: 1 Sequence to Create and 5 Templates to Close
- 📝 Download 30MPC’s ChatGPT Cheat Sheet
- 📝 Download Sam Nelson’s Agoge Sequence
- 📝 Download Anthony Natoli’s 3-Step Email Nugget Framework
- 📝 Download Charly Johnson’s Cold Email Drip Templates
Cold Calling
- 📌 Revive Cold Calling In 2023: Cognism’s Cold Calling Playbook
- 📌 How to Get Over the Fear of Cold Calling – 6 Tips for SDRs
- 📌 Why Cold Calling is Killing Your Mojo (and How to Get It Back)
- 📌 10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
- 📌 When is the Best Time to Cold Call in B2B Sales?
- 📌 How and Why to Stop Pressuring Prospects on Cold Calls
- 📌 6 Tips to Win at Sales Call Planning
- 📌 C-suite Selling: 7 Tips to Win Over Decision-makers
- 📌 Real-Life Cold Calling Examples: What (Not) To Say
- 📌 10 of the Best Voicemail Scripts for Cold Calling in 2023
- 📌 The 5 Things You Need to Do on Every Sales Call
- 📌 Real Live Cold Calling
- 📌 17 of the Best Cold Calling Opening Lines to Win in B2B Sales
- 📌 Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
- 📌 Cold Calling Scripts by Cognism
- 📝 Download Josh Braun’s Tongue-Tied Objection Flashcards
- 📝 Download Morgan Ingram’s Cold Call Script
- 📝 5 Free Cold Call Objection Talk Tracks
- 📝 Download Sarah Brazier’s Cold Call Script and Template
- 📝 30MPC’s Cold Calling Battle Card
- 📹 How To Cold Call – Best Script and Tips for Cold Calling
- 🎙️ Jason Bay On Cold Calling Strategy
Social Selling
- 📌 LinkedIn Course for Personal Brand
- 📌 17-Minute LinkedIn Personal Branding Strategy: A Game Changer
- 📌 17 Easy Personal Branding LinkedIn Tips [with Examples]
- 📌 How to Repurpose Content for LinkedIn
- 📌 Going Viral: Write LinkedIn Posts People Share
- 📌 What is the LinkedIn SSI Score and How To Improve It
- 📝 6 Steps to Book 35 Meetings in 30 Days Through LinkedIn Engagement
Hosting Events & Webinars
- 📌 7 Steps to Hosting Webinars that Capture Leads
- 📌 How to Host a Successful Webinar That Generates Sales Leads
- 📝 How to Produce Webinars Your Prospects and Sales Reps Will Love
- 📝 Webinar Checklist
- 📝 Webinar Strategy Template
- 📝 Download 30MPC’s Floor Hunting Template
Handling Your First Discovery Call
- 📌 28 Questions to Ask on a Discovery Call During the Sales Process
- 📌 The 7 Best Discovery Call Tips For Sales You’ll Ever Read
- 📌 Building A Customer Relationship In The Discovery Process
- 📌 The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices
- 📝 Dismantling Competitors with Trap Questions & Battlecards
- 📝 Download Danilo Capric’s Hypothesis Driven Disco Call Framework
🧐 Qualifying & Evaluating Leads
- 📌 The Ultimate Guide to Sales Qualification
- 📌 The Ultimate 5 Step Lead Qualification Checklist (MQL To SQL)
- 📌 How to Qualify Sales Leads and Sales Qualifying Questions to Ask
- 📌 21 Sales Qualifying Questions to Identify Prospects Worth Pursuing
🎬 Running Sales & Product Demos
- 💚 Sales Calls Library (With 40+ samples From Top Companies
- 📌 Building Your Best Sales Deck Starts Here
- 📹 How to Give a Kick-Ass Demo
- 📹 How to Avoid Death By PowerPoint | David JP Phillips | TEDxStockholmSalon
- 🎙️ The Art of the Pitch (Sales Ep 3)
- 📝 Download the 30MPC Big Demo Deck and Template
🚫 Objection Handling & Negotiations
- 📌 Objection Handling for 2023: Steps, Tips and Script
- 📌 20 Examples of Common Sales Objections With Responses (2023)
- 📌 9 Common Cold Calling Objections and How to Respond for More Sales!
- 📝 Playbook: Selling to Power
- 📝 Playbook: How to Sell to the CFO
- 📹 B2B Sales Negotiation Essentials
- 🎙️ Chris Voss – Negotiations and Tactical Empathy
😁 Closing
- 📌 How to Close a Sale: Tips, Techniques & Why They Work
- 📌 How to Close Sales Deals Like a Pro: 8 Tips and Strategies
- 📌 How to Close the Sale | 9 CRITICAL Keys to Closing Deals
- 📌 9 SaaS Discounting Strategies For Sales
- 📹 How to Close Enterprise Sales: Learn How to Effectively Navigate Group Buying
- 📓 The SaaS Sales Method for Account Executives: How to Win Customers (Sales Blueprints)
- 📓 The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers (Sales Blueprints Book 6)
- 📓 The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints)
🙋 Onboarding
- 📌 Customer Onboarding Guide For 2023 (+6 Best Practices And Examples)
- 📌 Client Onboarding: 10 Steps to Win Trust & Retain Clients
- 📌 Customer Onboarding: Steps, Examples, and Best Practices
- 📌 13 New Customer Onboarding Best Practices
- 📝 Customer Onboarding Templates
🤖 AI & Automation in the Sales Process
Automating Everyday Workflow in Sales
- 📌 10 Ways to Automate Your Sales Processes
- 📌 How I Use AI In My Workflow To Create And Close More Deals As An AE
- 📌 How To Streamline Sales With AI And Automation
- 📌 How AI Saves Time in Sales & Where to Use Extra Hours [New Data]
- 📌 7 Creative Ways Sales Reps Are Using AI
- 📌 11 Sales Automation Tools (+ How to Use AI Sales Automation)
- 📹 How The AIAA Pros Actually Automate Cold Outreach
📈 Measuring the Success of the Sales Process
- 📌 How to Measure the Effectiveness of Your Sales Process
- 📌 12 Ways To Measure Sales Enablement Success
- 📌 How to Measure and Improve Your Sales Effectiveness
- 📌 Sales Metrics 101: The Ultimate Guide to Understand What to Track, How to Track, & Why
- 📝 Free Sales Metrics Calculator
🚩 Sales Operations
- 📌 Sales Operations Explained: What It Is, Why It Matters, and How To Do It Right
- 📌 The Company-Changing Magic of Sales Operations Done Right
- 📌 3 Sales Organization Structures For High-Performance Sales Teams
- 📓 Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2)
Structuring Commission Plans and Sales Budgets
- 📌 A Framework For Your First SaaS Sales Comp Plan
- 📌 The Ultimate Guide to Sales Compensation [New Data]
- 📌 How to Build Effective Sales Compensation Plans for Any Customer Facing Role [Templates]
- 📌 Sales Commission Templates
- 📝 Sales Compensation Calculator
Managing Remote Sales Teams
- 📌 Managing Remote Sales Teams: 10 Ways to Keep Your Reps Closing
- 📌 The Ultimate Guide to Building and Managing a Virtual Sales Team
- 📌 8 Tips For Remote Sales Team Management
🧠 Thought Leaders
Founders & Entrepreneurs
- 🔗 Aaron (Air) Ross (59k followers)
- 🔗 Christopher Voss (69k followers)
- 🔗 Jason M. Lemkin (248k followers)
- 🔗 Jacco van der Kooij (38k followers)
- 🔗 Max Altschuler (62k followers)
- 🔗 Peter Kazanjy (24k followers)
- 🔗 Steli Efti (23k followers)
Outbound Sales Experts
- 🔗 Jason Bay (61k followers)
- 🔗 Josh Braun (193k followers)
- 🔗 Leslie Venetz (29k followers)
- 🔗 Mike W. (12.5k followers)
- 🔗 Richard Harris (55k followers)
- 🔗 Tal Baker-Phillips (19k followers)
- 🔗 Will Allred (70k followers)
- 🔗 Will Aitken (43k followers)
SDR, BDR, AE Experts
- 🔗 Anthony Natoli (33k followers)
- 🔗 Charlotte Johnson (42k followers)
- 🔗 Christian Krause (62k followers)
- 🔗 Ian Koniak (50k followers)
- 🔗 Jed Mahrle (34k followers)
- 🔗 Kevin “KD” Dorsey (111k followers)
- 🔗 Kyle Coleman (104k followers)
- 🔗 Morgan J. Ingram (152k followers)
Sales Content & Education Experts
- 🔗 Armand Farrokh (48k followers)
- 🔗 Belal Batrawy (59k followers)
- 🔗 Chris Orlob (108k followers)
- 🔗 Devin Reed (74k followers)
- 🔗 Jen (DemandJen) Allen-Knuth (33k followers)
- 🔗 Marcus A. Chan (69k followers)
- 🔗 Nick Cegelski (50k followers)
🎥 Video Channels
- 🔗 Sales Insights Lab
- 🔗 Lavender: LavenderLand
- 🔗 GTMnow
- 🔗 Drive Your Success by Ian Johnson
- 🔗 Patrick Dang
- 🔗 The Wolf of Wall Street
- 🔗 Sales Training by Cognism
- 🔗 Close
📺 Webinar Channels
🎙️ Podcasts
- 🔗 30 Minutes to President’s Club | No-Nonsense Sales by Nick Cegelski & Armand Farrokh
- 🔗 Winning the Challenger Sale by Challenger
- 🔗 Podcasts by GTMnow
- 🔗 a16z Podcast: Stories and Lessons in Enterprise Sales by Mark Leslie and Peter Levine
- 🔗 Make It Happen Mondays – B2B Sales Talk with John Barrows
- 🔗 The Prospecting Podcast by LeadIQ
- 🔗 SaaStr Podcasts
- 🔗 The Wolf’s Den
- 🔗 The Brutal Truth about Sales and Selling
- 🔗 Revenue Champions
- 🔗 Revenue Insights Podcast
📚 Books
- 📓 The Challenger Sale: Taking Control of the Customer Conversation
- 📓 The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
- 📓 The Effortless Experience: Conquering the New Battleground for Customer Loyalty
- 📓 Founding Sales: The Early Stage Go-to-Market Handbook
- 📓 How to Win Friends and Influence People
- 📓 Insight Selling: Surprising Research on What Sales Winners Do Differently
- 📓 Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
- 📓 SaaS Sales for Startup Founders
- 📓 Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
- 📓 Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- 📓 $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
- 📓 Never Split the Difference: Negotiating as if Your Life Depended on It
- 📓 MEDDICC: The Ultimate Guide to Staying One Step Ahead in the Complex Sale
🎓 Courses
- 🔗 Master The Art Of Sales With Gong Masterclass
- 🔗 The Cold Email Masterclass
- 🔗 Introducing MasterSaaS: Learn Sales Training with Google, for free
- 🔗 SaaStr University
🧰 Sales Tools
CRM
- 🔗 Airtable
- 🔗 Streak
- 🔗 Salesforce
Sales Engagement
Sourcing
- 🔗 ContactOut ⭐ Our top choice!
- 🔗 Adapt
- 🔗 Hunter
- 🔗 LinkedIn Helper
- 🔗 Crunchbase
- 🔗 Snov.io
- 🔗 ZoomInfo
Contracts
- 🔗 Ironclad
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