Bassori Grace

Co-founder at P00LS | New York, New York, United States

About Bassori Grace

Bassori Grace, Co-founder of P00LS, has cultivated a unique niche at the intersection of sports, entertainment, and technology over the past two decades. With a rich background as a French soccer agent, he has built an extensive network and deep understanding of the dynamics that drive success in both the athletic and artistic realms. His early experiences negotiating contracts and managing high-profile athletes laid the groundwork for his later ventures into the tech startup ecosystem, where he has become a pivotal figure in supporting innovative ideas and fostering growth.

At P00LS, Bassori leverages his expertise in strategic influence and international development to create impactful marketing strategies that resonate with both brands and consumers. His work with tier 1 athletes and A-list artists—including icons like Rihanna, Drake, and Neymar—has not only enriched his understanding of branding but has also enabled him to harness the power of influencer marketing in a way that transcends traditional advertising. Bassori believes that "money is not the only currency," emphasizing the importance of relationships, trust, and shared values in building sustainable business models.

Key projects at P00LS involve developing strategic partnerships that align with the values of both brands and influencers, ensuring that every collaboration is authentic and mutually beneficial. His ability to navigate complex markets and identify emerging trends has positioned P00LS as a leader in the influencer marketing space, driving innovative solutions that connect brands with their target audiences in meaningful ways. Through his visionary leadership, Bassori Grace continues to redefine the landscape of marketing and influence, making a lasting impact on the industry.

Bassori Grace Work